Comparison · Developer messaging API
Xellvio vs Twilio
Twilio gives developers messaging APIs to build on. Xellvio gives marketers the finished product — campaigns, segments, automations, pages, forms and reporting — with an API when you need it.
Xellvio
Full platform
Twilio
Developer messaging API
- Nothing to build
- Compliance handled
- Sender paperwork in-app
The short version
With Twilio you build the marketing layer yourself: contact storage, consent, segmentation, scheduling, click tracking, reporting and an inbox. Xellvio ships all of that, and still exposes an API and webhooks for the custom parts.
Xellvio vs Twilio, side by side
| What you are comparing | Xellvio | Twilio |
|---|---|---|
| Countries you can text | One account sends to 190+ countries, with each country's sender rules handled inside Xellvio. | Global API coverage, with the marketing layer left to you. |
| Two-way conversations | Two-way inbox included: replies land in Xellvio and can trigger automations. | You build the inbox on top of the API. |
| Landing pages & sign-up forms | Landing pages and sign-up forms with an AI design assistant, templates and hosted publishing. | Not part of the API product. |
| Automations | Visual automations triggered by sign-ups, keywords, clicks, tags, dates or list changes. | You write the orchestration yourself. |
| Segmentation | Live segments on behaviour, location, spend or any custom field. | Varies by plan — check their current plan pages. |
| Reporting | Delivery, clicks, opt-outs and spend per campaign, per country and per message part. | Raw message logs and events to analyse yourself. |
| How you pay | Top up credits and pay per message part at the destination country's rate. | Usage-based API pricing plus the cost of building. |
| Getting a sender approved | Sender IDs, toll-free verification and 10DLC registration are requested and tracked in-app. | You handle registration in the provider console. |
| Email in the same account | Email campaigns and flows share the same contacts, segments and reporting. | Available as a separate product. |
| Consent & opt-outs | Consent stored separately for marketing and transactional, automatic STOP handling, permanent suppression and content screening. | Opt-out handling is standard across the category. |
| API access | Developer API and webhooks for sends, contacts and events. | Available on most platforms — check their developer docs. |
The Twilio column reflects that company's publicly stated positioning at the time of writing, not a test of their account. Plans and features change — check their own website before deciding.
Why businesses choose Xellvio
Nothing to build
Campaigns, segments, automations and reporting work on day one.
Compliance handled
Consent records, automatic STOP handling, suppression and screening built in.
Sender paperwork in-app
Sender IDs, toll-free verification and 10DLC requested and tracked for you.
When Twilio may fit you better
No tool wins every situation. These are the cases where we would tell you to look at Twilio instead.
- You have engineers and want total control over every message flow.
- Messaging is embedded deep inside your own product, not a marketing programme.
Moving from Twilio to Xellvio
Create your account
Sign up free, get starter credits and send a test campaign to your own numbers.
Bring your contacts and consent
Import a CSV with consent dates and source, and load your opt-out list as suppressions.
Get your sender approved
Request a sender ID, toll-free verification or 10DLC registration in-app and track its status.
Rebuild your best flows
Start from a template for welcome series, keyword opt-ins and win-backs, then adjust the copy.
Want a hand with the move? Talk to us or start from a template.
Common questions
Does Xellvio have an API?
Yes — an API and webhooks for sends, contacts and events, so you can automate around the platform instead of rebuilding it.
Do I need my own carrier account?
No. Routing and sender approval sit inside Xellvio.
Try Xellvio next to Twilio
Create a free account, get starter credits and send a real campaign to your own numbers before you move a list.