Comparison · Business SMS
Xellvio vs Textmagic
Textmagic covers business texting and email-to-SMS. Xellvio covers the same ground and adds the marketing layer: segments, automations, hosted pages, forms and revenue reporting.
Xellvio
Full platform
Textmagic
Business SMS
- A marketing platform, not just a sender
- Grow the list in the same tool
- Email to SMS too
The short version
If you mainly need to send operational texts, both work. If you are running a marketing programme — growing a list, segmenting it, automating follow-ups and measuring clicks and spend — Xellvio is built around that end to end.
Xellvio vs Textmagic, side by side
| What you are comparing | Xellvio | Textmagic |
|---|---|---|
| Countries you can text | One account sends to 190+ countries, with each country's sender rules handled inside Xellvio. | International SMS sending supported. |
| Two-way conversations | Two-way inbox included: replies land in Xellvio and can trigger automations. | Two-way texting and email-to-SMS. |
| Landing pages & sign-up forms | Landing pages and sign-up forms with an AI design assistant, templates and hosted publishing. | You bring your own pages and forms, or connect a separate tool. |
| Automations | Visual automations triggered by sign-ups, keywords, clicks, tags, dates or list changes. | Scheduling and rule-based sending. |
| Segmentation | Live segments on behaviour, location, spend or any custom field. | Varies by plan — check their current plan pages. |
| Reporting | Delivery, clicks, opt-outs and spend per campaign, per country and per message part. | Delivery and message-level reporting. |
| How you pay | Top up credits and pay per message part at the destination country's rate. | Pay-as-you-go per message, plus plan options. |
| Getting a sender approved | Sender IDs, toll-free verification and 10DLC registration are requested and tracked in-app. | Sender ID and number options by country. |
| Email in the same account | Email campaigns and flows share the same contacts, segments and reporting. | Email-to-SMS rather than email marketing. |
| Consent & opt-outs | Consent stored separately for marketing and transactional, automatic STOP handling, permanent suppression and content screening. | Opt-out handling is standard across the category. |
| API access | Developer API and webhooks for sends, contacts and events. | Available on most platforms — check their developer docs. |
The Textmagic column reflects that company's publicly stated positioning at the time of writing, not a test of their account. Plans and features change — check their own website before deciding.
Why businesses choose Xellvio
A marketing platform, not just a sender
Segments, automations, templates and campaign reporting in one place.
Grow the list in the same tool
AI-built landing pages and consent-first sign-up forms feed your lists directly.
Email to SMS too
Send a text straight from your inbox when that is the fastest route.
When Textmagic may fit you better
No tool wins every situation. These are the cases where we would tell you to look at Textmagic instead.
- Your use case is purely operational alerts, with no marketing programme around it.
- Your team already works entirely from email-to-SMS.
Moving from Textmagic to Xellvio
Create your account
Sign up free, get starter credits and send a test campaign to your own numbers.
Bring your contacts and consent
Import a CSV with consent dates and source, and load your opt-out list as suppressions.
Get your sender approved
Request a sender ID, toll-free verification or 10DLC registration in-app and track its status.
Rebuild your best flows
Start from a template for welcome series, keyword opt-ins and win-backs, then adjust the copy.
Want a hand with the move? Talk to us or start from a template.
Common questions
Does Xellvio support email to SMS?
Yes. You can send a text from your inbox, and it is tracked like any other Xellvio message.
Can I move my existing contacts over?
Yes — import a CSV, keep your consent records, and existing opt-outs stay suppressed.
Try Xellvio next to Textmagic
Create a free account, get starter credits and send a real campaign to your own numbers before you move a list.